North Coast Campaign · August 2026

The films running
on the North Coast

Five versions of the Villa Lucca story, each opening on a different moment — running head-to-head to find the one that holds attention longest.

Every version uses the same footage and the same message. What changes is the first two seconds — because that is what decides whether someone stops scrolling. Below is each cut, in the order they are currently performing.

Strongest

Opening on the food

14 sec · 2.56% click rate

Leads straight in on the plates. Currently the strongest performer of the five.

Strong

Opening at the table

14 sec · 2.36% click rate

Opens seated in the dining room, mid-conversation. Close second, delivering at volume.

Strong

The full brand cut

32 sec · 2.19% click rate

Opens outdoors at Playa Strip and tells the whole Villa Lucca story end to end.

Testing

Opening on the dish

12 sec · 1.81% click rate

The shortest cut, opening on a dish being finished. Reaching many, holding fewer.

Testing

Opening on the open kitchen

21 sec · 1.63% click rate

Leads on the room and the open kitchen. Being retired in favour of the leaders.

Villa Lucca  ×  Alan Productions Figures as of 25 Aug 2026